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Growing City Zurich.

GreenCity – from responsibility arises quality of life.

In 2007 developed the THOMSEN GROUP International Strategy Consultants, in short TGISC® a trendsetting urban development concept in the canton Zurich. In the Mercer study "Worldwide Quality of Living Survey" occupied Zurich in 2008 the first place as a town with the worldwide highest quality of life – for the seventh time in succession.


In particular in Switzerland the consequences of the Renaissance of the towns appear in rising compression rates of urban rooms and the acute search for the satisfactory, urbane evasive surfaces which can give space to the town growth. In Sihl Manegg, at a distance of only few road minutes to the Zurich centre, originates currently on the area of a former paper factory GreenCity, the first responsibility town of the world. Island-like embedded in a sphere with extraordinary close recreational values, the area becomes cut from a city railroad line and dominated by the highway bridge of the A3 leading above the whole area causing an essential noise charge.


Central restrictions for the conversion and development of the former industrially used area formed the challenges of the mobility management. The so-called journey model, which is supervised by influence-strong Pressure Groups on NGO level, limits the road performance of an area with direct effects to measures of the urban development. At this, for example, it is determined how many parking lots are to be granted for a building project, which directly influences the possibilities of the individual motorised transport.

How innowait created the success:

What would move people in 2050?


In Switzerland, re-orientation is an important, life structuring value. Central processes of change that are the basis for the strategic concept for the development of the area in Sihl Manegg, therefore consist of:


1. Increasing complexity rates give the effect of shrinking time budgets - we live in the non-stop society in which virtually everything is available and possible day and night, throughout the week. At the same time more and more global risks are growing and the possible relevance to the individual life apparently increases - life is not only getting more hectic, but also sensed as more and more unsettled and uncertain.


2. In response to the modern hecticism the desire to return to the self-made life with bearable clock frequency arises. In the context of food scandals, grasshopper- and sweat-shop-debates the question of meaning raise anew - also in the context of consumer services. Companies today and increasingly in the future are measured by the listed contribution to social responsibility.


3. Another process of change of individual orientations points in the direction of one's self. To survive in the turmoil of everyday life attributes such as health, organizational skills, balance as well as lifelong learning become to assets of one's own sustainability. Exactly here is an interface to sustainability issues. Sustainability, which was hitherto often seen as ecological sustainability, is set in a holistic context. What was on ecological focus by then has extended to economic and social relevance areas.


On the consumption level sustainability is no longer synonymous with abstinence. Instead – in response to (individual) identity crises – sustainability focusing wellness markets develop, where it comes to self-indulgence, hedonism and also definitely luxury. In particular, in terms of sustainability topics the Swiss can be described as "early adaptors".

What would fascinate already today?


Switzerland is one of the wealthiest countries in the world. Nevertheless, as shown very clear by the market research program LiveResearch®, status and prestige are not considered as virtues to gloat about. Instead, quality of life - and especially for society as a whole - ranks at the top of the set of social and therefore desirable preferences. Amazingly, in the perception of the Swiss of the high volume of traffic that run along the area, there is no disagreement with the establishment of a heterogeneous, structured area concept with a high proportion of residential buildings. The topic of corporate social responsibility has a high priority among the Swiss. Those who live here are aware of the fact that not only environmental issues can be subsumed under this slogan. Quality of life for all can only be achieved by the assumption of responsibility of all. In this regard it must not be stopped in environmental issues - particularly as companies discovered around 2007, 2008 the opportunity to help to get a clean slate with a "green" orientation - keyword "greenwashing".

Under selective suppression of the holistic approach to sustainability there is no chance for credibility. For the Swiss credibility in CSR is synonymous with holistic commitment to the issue of responsibility. For offers which meet this requirement, there is an increased willingness to pay, as shown by the LiveResearch®. Responsible consumption is more than environmentally motivated abstinence. Consumption with a sense of sustainability and thoughtful self-indulgence, hedonistic consumption began to form an intersection. The importance of a responsible way of life in society as a whole is also reflected in the fact that people here are aware of their social responsibility. Thus the Zurich inhabitants committed to offensive intergenerational cohabitation. The development of a holistic definition of responsibility formed the basis for credible and, above all, sustainable development of the area.

What was significant for market success?


GreenCity is now in a settled development stage and in an ongoing implementation – and this under the roof of a holistic view of responsibility: environmentally, socially and economically are the keywords. Right here, based on the findings of FutureAssets® and LiveResearch® is a heterogeneously mixed area without peer arising. Cars disappear in an underground network consistent underneath one of the busiest motorways in Switzerland. The area becomes a complete car-free zone. Effective incentives to avoid high traffic volumes are for example the granting of advantages to consumers, who will visit the GreenCity for shopping with the train and their purchases will be discounted. Whoever becomes local resident and waives the car, gets better rental terms - the GreenCity is set on positive reinforcement rather than punishment. The energy supply for the entire area is virtually guaranteed by its own hydroelectric plant, which is being revived for this purpose in the old mill, as well as geothermal energy. The acquisition is environmental responsibility in its purest form. The widest possible protection of the historic properties forms the bridge to social responsibility, as modern urban planning can help to protect the cultural capital of a society. Right here accepting responsibility is fun. And will be visible through the retail offerings of GreenCity.


Sustainable consumption is high quality and fun, because it does not only offer high product values but a great experience. Preferably local vendors will find a home in the indoor market offering products from the region and therefore provide jobs which will remain in the future - and this is social responsibility as well. Culture spots, restaurants and public spaces create space for interaction and communication between the residents, the GreenCitizens who work here and the visitors of GreenCity. The latter reside in the first responsibility hotel in Switzerland at a high standard.

The responsibility city offers its residents meaningful opportunities for a responsible approach with their own future. They stimulate the revitalization for example, as sport-apartments to meet the needs of the audiences who like physical fitness.

Service living offers to take responsibility for everyday duties, and thus enhancing the quality of life of the GreenCitizens. The involvement and belief of public pressure groups formed the starting point of development. The reached consensus here and the innovative character of the GreenCity in the cultural "Perfect Fit" build strong attention anchors, which set free the pull effect for the marketing of development land on B2B-level. GreenCity is a contribution to a Swiss public discourse in terms of positioning and future sustainability. GreenCity brought the subject to the public‘s attention. Credible - not only because it invites to debate and discussion.

If you want to know it more precisely.



GreenCity is the first eco-town for the demanding and achieves the requirements of the renowned GFK-Institute, which identified and forecasted an increasing harmony between ecological thinking and high standards. Also: GreenCity is the city of responsibility. GreenCity is a lifestyle ... You can get the freshest fish and tastiest vegetables. There, where you find daily hustle and bustle, is also trouble in the evening. For example, in cultural spots and trendy restaurants, where organic cuisine is delicious and it's fun.

Green City is a status symbol.

For new thinking.

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