Das Karriere-Portal der TGISC Das Karriere-Portal der TGISC

Step 3 of the innowait system: the implementation program.

Everything that’s crucial for
the innovation’s market success.

From the perfect price to effective distribution.

For an innovation to be successful right away as well as in the long term the so-called 5P must be accurately coordinated. Similar to adjusting the amplifier on a stereo system. The 5PAmplify® implementation program shows our clients everything that’s key for the market success of the innovation developed using our futurology and LiveResearch®.


What are the 5P in 5PAmplify®?

In 1960, scientist Jerome McCarthy initially mentioned the 4P in his managerial approach. We have been speaking of practice-oriented 5P for more than 30 years.


We scrutinize our innovation solution according to 5 points:


What exactly is required of the offering, the service or the product features. That’s the first P, which stands for product. The second P is price: What are the perfect prices? At which price is the target group willing to buy the product? In addition to that, we identify the ideal distribution solutions: Where and how does the target group want to buy? That’s the third P, as in placement. Also, the potential in terms of information, motivation and integration of people and all stakeholders involved have to be considered. This includes staff, partners, influencers and possibly even politicians. That’s our people P. Last but not least, media presence is another important aspect. That’s why we call this P: presence. Large advertising investments are often obsolete  since innovations always entail great potential when it comes to editorial coverage. In other words: innovations attract the media.


What if 5PAmplify® unveils new questions? In this case, further waves of our futurology and LiveResearch® will answer those questions.

Can your product be improved? Is a product innovation expedient?

What exactly is required of the offering, the service or the product features. That’s the first P, which stands for product. Just like sharks, the five P are often lone warriors. We turn them into schooling fish.

 

More about that and several concrete examples

What’s the perfect price?

What are the perfect prices? At which price is the target group willing to buy the product? That’s the second P, which stands for price. Just like sharks, the five P are often lone warriors. We turn them into schooling fish.

 

More about that and several concrete examples

How can your distribution be innovated?

We identify the ideal distribution solutions: Where does the target group wants to buy?

That’s the third P, which stands for placement. Just like sharks, the five P are often lone warriors. We turn them into schooling fish.

 

More about that and several concrete examples

How do we inform, integrate and motivate people?

The potentials in terms of information, motivation and integration of people involved have to be considered. This includes salesmen and possibly even politicians. That’s the fourth P, which stands for People. Just like sharks, the five P are often lone warriors. We turn them into schooling fish.

 

More about that and several concrete examples

What’s required for communication to be effective?

Media presence is just as important. That’s why we call this P: presence. High advertising investments are often obsolete since innovations always entail great editorial reporting potential. Just like sharks, the five P’s are often lone warriors. We turn them into schooling fish.

 

More about that and several concrete examples

Chairman's corner.

Call now: +49 40 66 90 90 80
xing kununu linkedIn facebook youtube Google+ twitter