Das Karriere-Portal der TGISC Das Karriere-Portal der TGISC

Step one: The innowait system identifies FutureAssets®

Our future research shows what will move your customers in 2050.

FutureAssets® means meaningful futurology. It has three essential advantages.

 

1. Our futurology has a long-term and holistic approach.

We’re interested in the bigger picture. We deal with developments in the next 50 years rather than the next 5 years.

What we don’t do. We don’t deal with research concerning trends or short term changes or interests. Focusing on advertising, fashion or hypes will not be beneficial to our clients. That is why we neglect irrelevant, marginal and inflationary trends.

 

2. Our futurology has a practical approach.

We focus on individuals as they will decide for or against the products and services innovations of our clients. We also see ourselves as specialists, not generalists, since we identify qualitative FutureAssets® through a focus on the practicability of the industry and assignments of our clients. We’re not competing with reputable futurologists - on the contrary: We pride ourselves on our interdisciplinary knowledge.

 

3. Our futurology is verified.

Having an innovation system, which generates practice-proven innovations, helps verifying the identified FutureAssets® thoroughly. Thus, FutureAssets® are never an end in itself but always a basis for the subsequent LiveResearch®.

More about FutureAssets®.

Social phenomena occur in multifaceted characteristics. More and more information as the sum of diverse elements is continuously condensed. Consecutive (cross-)industry studies are the basis of diagnosis as well as adequate predictions of short-, medium- and long-term developments. Given the global paradigm, we identify comprehensive technological, economic and ecological changes, which are manifested in social trends, e.g. in demography, psychographics and change in values. Investigating the relevant individual paradigms, we ultimately identify altered perceptions, attitudes and motives of the target groups. In addition to that, we constantly examine effects on industries and specific sectors.


This process takes place regardless of individual client assignments and is part of our daily business. Subsequently, the determination of individual FutureAssets® for a specific mandate starts always with a solid base from our ongoing, client independent research. Findings are compiled into hypotheses and processed for the subsequent wave(s) of the market research.

First of all, we scan all results and studies of the ongoing process for their relevance for the issues of the respective client. This creates a task-focused overlap that is interdisciplinarily screened through our psychologists, sociologists, political economists, communication specialists and experts of many other fields. Moreover, we firmly investigate which business potentials exist which is our ultimate measurement of success.

Our challenging corner on futurology.

3 brief articles for selective readers.


Fads vs. change processes. Every future is always also a reflection of the present, and vice versa. „Nothing in excess“, the second inscription of the oracle of Delphi, now more relevant than ever, aims at the strand of reputable forecasts and their result radius. In this mixture some Trend Researchers identify „must belief“ trends which, however, often don’t reverberate longer than a few months. Their added value in terms of business success can hardly be consolidated into a sensible strategy-suitable overall context. These fads can help as long as they’re incorporated in a big picture – but only then. The futurology of TGISC® on the other hand is “market- and action oriented” and aimed at extended periods, e.g. 50 years. Contextualized in a bigger picture, its FutureAssets® can potentially be considered as a present phenomenon of the future where forecasts of the future cast long-term perspectives. What leads from the present into the future, what will indicate the present in the future? Recourse-type reflection analyses the relevance of a future hypothesis and over time develops into more concrete aspects with a focus on specific questions. This doesn’t mean the profession as a whole exists in the linear updating of time itself. Future research– at least while forming hypotheses – also always consists of irritation and confrontation which purposefully breaks through linear paradigms: "only diversity can monitor diversity" (Buckley, 1968). In the analysis process it comes down to taking a different look at the future: trends are often understood as fads, blueprints used for sales purposes, as spontaneous phenomena which merely seem to be capable to captivate as a “novelty”. Even if science tries to explain it, preserving terms mistakably integrated into the vocabulary, TGISC® is never talking about trends.


We differentiate between:

  • Change processes with short- and medium-term relevance. For example, one to usually not more than five or seven years in the area of consumer goods or fashion design.
  • Extensive change processes with a relevance of 10 years or more. These are sociocultural processes, which become noticeable in altered lifestyles of people and by that may create consumer needs: The term wellness, for example, emerged on the fertile soil of "social" change of the importance of health and body image (sociocultural change) and innovated an entire industry. Gradual change processes on a social level are highly relevant in this case, and their characteristics also include slowness and being subliminal, just as much as variance, the “scattered” impact of in each case of different social subsystems.
    Complex change processes with longer-term relevance, often up to 50 years. These change processes show impacts on all areas of life. At the very least they have global character.
    They always impact the outcomes from the extensive shorter term change processes mentioned above, which in turn can result in entirely new hypotheses.

 


We usually focus on the phase between the two extensive and complex change processes above, thus make 50 years, not 5, the standard for our futurology.

 

The second article.

Modern societies without oracle. "Tell the emperor that my hall has fallen to the ground"

(Pythia, 362 AD). The stones of modern societies are poorly placed items for a commonly experienceable significance – and not just because the institution of a modern oracle as an artifact is missing. What was once mutually shared experience are now provisional processes in the psyche of individuals. The seeming impenetrability of today hardly allows to clearly see tomorrow. In today’s "anything goes" at all societal levels– political, social, economic, technological, ecological, the hope for reliability of expectation seems to be scarce. Yet the need for a plannable image of the future is crucial. Especially in the business environment context, this is now more than ever a key asset for increasing marketability through adaption, innovation and integration. Future is infinite, but that doesn’t make it unshapeable – but not without regard to changing social general conditions. "Gathering", description, contextualization and systemization of phenomena of social change allow projections of the future. This is conducted by following quantitative, but first and foremost qualitative analysis approaches. The range of variation of tools assures a holistic view. Despite the growing range of variations of suitable tools, the precision of prediction over the course of time should be understood to be declining. This results in future time frames with varying opaqueness. Time frames of current change, which span a few years, allow for specific prognoses. Time frames pertaining to several decades can be predicated in outline on the basis of superior change processes. These processes of profound change span up to half a century. As future constraints of additional societal developments, they provide the frame for the life taking place within, occasionally oscillating between opposing social phenomena.

 

The third article.

Why futurologists already existed in ancient times. For ancient Greeks the complexity of life was visible to the eye. Universities, theatres, marketplaces, meeting points and last but not least temples epitomized moral values of their society. They were manifestations of collective contexts of meaning, instructions for understanding the world and based on this for directing life into the future. Extensive reliability of expectation also had its place, Delphi. The oracles of the priestess Pythia, through whom Apollo predicted the future for consulters, formed the basis for projections of the future. The interpretation of these futures resided with the high priest of the god. They were the projections, which were usually build on previous knowledge regarding social, economic and political aspects. Thus, the caste of priests of the oracles can be seen as a counterpart of today’s so-called think tanks. For them one essential key to the future was their „know thyself“ credo, the knowledge of the inner world which only made it possible to access the outside world.

Chairman's corner.

If you are in a hurry


 

Here is our innovation system at a glance:

 

Our future research identifies first and foremost the FutureAssets® that will move your clients in 2050.

 

Then our unique LiveResearch® system finds out what is already fascinating today.

 

Finally, our implementation program 5PAmplify® will present to you everything that is of decisive importance for the market success of this innovation, from perfect price to efficient sales.

Validated market research.

 

Videobased analysis as well in nonverbal messages.

LiveResearch

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Consultants without helicopter syndrome.

Those who know about the future, own the future.

 

The most intelligent prevention for your company

 

Call now: +49 40 66 90 90 80
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