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One of the largest inner-city construction projects in Germany.

The first sharing city: World-wide.
Futurology, global strategy and implementation consulting.

The project Schwabinger Tor in Munich that is being built on more than 10 acres along the Leopoldstrasse celebrated its topping out for the northern part.

 

The THOMSEN GROUP studied how people will be living and working in 2070. Based on this research, the consultancy created a global strategy to realize this unique Schwabinger Tor project. This strategy was presented to the public at a premier event in Munich to 300 guests from 15 countries. The event was transmitted via satellite amongst other cities to New York. In September 2014 the topping out for the northern part of the city quarter took place.

This research study demonstrated that innovative talents will be able to sustainably ensure Germany’s future global visibility. However, talent’s thirst for tolerance, a distinguishing feature that only puts Munich in 6th place in a national city ranking - even though the city is otherwise successful in competition in terms of national performance. In the context of the fact that Germany’s share of the global economy will presumably fall by the year 2070, the Schwabinger Tor has the purpose of attracting new talents to boost the social diversity of this area and Munich alike.


The Schwabinger Tor is already anticipating the future of urban life. This global strategy incorporates changes in society that are about to fundamentally impact our habits in terms of every-day life matters: using instead of owning. Sharing is a key aspect of the future that you can experience everyday in Schwabinger Tor . People will be taking car sharing, office sharing and music sharing for granted. This is also where the Schwabinger Tor offers attractive and affordable rents for apartments, extraordinary business locations, workshops, artists’ studios and offices. 900 underground parking spaces and complex logistics ensure that the entire area is free of cars.

Proof number 1: International market leader on board

The success of the strategy of the Schwabinger Tor is implicitly confirmed by the opening of an ANDAZ Hotel – an individual boutique Hotel. It will be the first in Germany and it is an indication that Hyatt Hotels and Resorts, one of the largest hotel chains in the world with its headquarters in Chicago, confirms the strategy. Another milestone: The Schwabinger Tor just celebrated its topping out ceremony, witnessed by 350 guests. Two buildings celebrated its topping out ceremony which are located on the northern building section of the area with a total size of 42,000 m2. This construction is 50 meters high and was designed by the renowned Swiss architect Max Dudler along with another building from the Munich offices “03 architects”. Just like all of the construction elements of the Schwabinger Tor, they will have a wide range of usage offering not only attractive apartments, but also offices, studios and business spaces. Plans call for this northern part of the city quarter to be completed by 2015 and the overall Schwabinger Tor project by 2017. “Talents, Sharing and Tolerance” – this leading theme will lay the foundation for the first sharing city anywhere in the world that is being built right now in the Schwabinger Tor. This is why the managing directors of the Jost Hurler Group are “convinced that we will be creating a charming and comfortable city quarter where people can comfortably live. The Schwabinger Tor connects to the traditions of Schwabing and develops them further” .

After the development of the strategy, the THOMSEN GROUP is also mandated with the
entire consultation for launching this project.

Click here for more details about the strategy and the Schwabinger Tors’ uniqueness and offerings.

The foundation for the strategy.

In all probability, Germany will be a global loser in 50 years – an OECD study from 2011 commissioned to look into this explains that it will be one of the greatest losers of all. While Germany’s share in the global economy was still at 4.8 percent in 2011, it is expected to only be around 2 percent in 2060. No other nation will be losing market shares on this scale. Beyond the birth rates (that will be substantially higher in other industrial countries), one core statement of the study on future events is that especially innovative talents could be able to sustainably improve Germany’s future global economic significance. However, talents have a thirst for tolerance, a feature that Munich is sadly lacking. Dr. Wolfgang Müller is the managing director of the Jost Hurler Group that has developed this quarter for the long-term portfolio of the group. He explains that “given the leading theme “talents, sharing, tolerance”, the Schwabinger Tor will offer an open-minded and tolerant city quarter. The ideal framework for attracting talents.

Business at the Schwabinger Tor.

A well working network among all tenants is one of the best reasons why the Schwabinger Tor will be attractive to young and creative entrepreneurs. Start-ups located here will have direct contact to the freelancers who in turn will interlink with one another in the co-working area. This is where freelancers can work temporarily or permanently and rent co-working space for days or months while sharing equipment such as internet access, printers. Diversity will be present throughout the Schwabinger Tor (also see Urbanity of the Schwabinger Tor) that creates up to 12 percent more productivity in companies, as numerous empirical studies demonstrate. In the end, this will also boost the profitability of business tenants.

 

Shopping at the Schwabinger Tor.

The German business newspaper Handelsblatt states that the frequency of people visiting Germany’s shopping districts dropped by about 5 percent last year alone. With a few exceptions, independent retailers have long since been struggling to keep their heads above water or they have disappeared altogether from Germany’s city centres. Turnover is migrating to the on-line trade that has been predicting the death of traditional businesses for a long time. Aside from all of their euphoria, on-line traders also have to grapple with problems such as the high number of exchanges of product. And many of them are not profitable. The symbiotic co-existence of both could be the model for the future at the Schwabinger Tor. It encompasses these complex changes in its retail strategies today as well as the total development of the quarter.

On-line shopping not only has the shortcoming of high exchange rates of product. It also has limited means to stage its brand name, which means that the customer cannot immediately feel or experience his or her favorite product. Beyond this, a joint decision for purchasing a product and personal consulting are often missing. Of course, products do not always have to be returned by mail. Products that customers don’t want or need may be returned to new dependencies for on-line traders causing new enticements to buy other products. At the same time, in the future, avatars may compensate lacking shop assistance. That not only encourage people to buy via on-line purchasing, but they are also involved through “Service-Points” in shops. An example would be fashion experts from Milan or L.A. passing on the latest fashion tricks ”live”. Or a book trader from NY could be reporting on Philip Roth’s last book reading. The customer could be linked to his or her friends even in changing rooms via Social Media, such as Facebook or tools like Skype to be able to make joint purchasing decisions.

Altogether, typical on-line suppliers will be providing off-line platforms at Schwabinger Tor that compensate for the drawbacks of on-line shopping such as the safety of credit card data, prepayment requirements or problems accepting the delivery. One model for the future might be ordering on-line, sampling off-line and only paying for and taking the product home if the customer is satisfied.

Altogether, the stationary trade will have to create an image for itself as a platform of communication and experience which is spontaneous, haptic and inspiring. The uniqueness will not only exist by the way of products, but also in the way they are presented. Traditional store strategies will be broken up by unstoring, cross-storing or zoning such as in design concepts of fashion and living articles, which are presented in one shop.

This will make the Schwabinger Tor a future alternative to Munich’s downtown area attracting anyone who is looking for something special and unique. The defining characters are the products and brands. Visitors will not find the usual monotony characterizing shopping districts. The Schwabinger Tor will form a new center celebrating the old tradition of the bohème urban quarter. Being different, artistic, companies and new trade and restaurant concepts will find an excellent starting point at the Schwabinger Tor where a clientele will be present which is open-minded with free-wheeling consumption and that multiplies effortlessly.

Art at the Schwabinger Tor.

The TalentTrust is an independent partner, which supports artists. This trust enables young creative people to be able to afford studios in the inner city of Munich. The artists at the Schwabinger Tor are a component of this sharing city who also want to share art as well. These studios are completely open to the public. The TalentTrust not only provides financial support, it also offers creative people access to a wide international public with the Schwabinger Tor as the platform.

Urbanity of the Schwabinger Tor.

The quality of life in this innovative quarter is to be found in the mix of people – with their wide range of nationalities, professions, and designs for life, otherwise known as diversity. As numerous empirical studies prove, this diversity creates as much as 12 percent of increase in productivity in companies. And people’s thirst for individuality who can appreciate this blend will be increasing in the next few years. The Schwabinger Tor will be providing an enriching form of tolerant diversity that will express itself also in a whole variety of concepts for residential units. The Schwabinger Tor encompasses an innovative spectrum, ranging from a penthouse with individual qualities such as roof terraces or a talent apartment that is affordable while still having attractive furnishings and amenities. Additionally, social housing apartments can be found all over this quarter.

Putting it all together

A new city quarter will be emerging in the Schwabing district of Munich by 2017.  Along the well-known Leopoldstrasse the quarter extends itself on a half kilometer with squares, alleys and even a little water. There are three distinctive marks embodying the hallmark of this sharing city that dedicates itself to the leading theme of Talents, Sharing and Tolerance. 25 specialty businesses, workshops, restaurants, art studios will take shape on 89,000 above-ground square meters and 67,000 below--ground square meters. 50 cutting edge offices, 200 affordable, attractive and individualized apartments, one lifestyle boutique hotel (the first of its trademark anywhere in Germany) with 275 rooms and meeting/congress options, 1,800 square meters of wellness, 900 underground parking spaces and two tram stops. That all makes the car-free Schwabinger Tor an international city quarter which incorporates tomorrow’s technology already today. 3,000 people will be living and working here. It will make the open-minded diversity not just a choice, but also attract visitors and inhabitants from all over the world.

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