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Brand Eins brings the "Big Five" and the sentiment of an entire industry to its pages.

Lean and specialised.
Or heavyweight.
THOMSEN GROUP or McKinsey.

 

The magazine voted the most important and best-made, after "Der Spiegel", by more than 3,000 key decision-makers posed questions to McKinsey, THOMSEN GROUP, Strategy&, Kerkhoff Group and Roland Berger. And went on to write: "The segment is reinventing itself: Brand Eins is a monthly German business magazine with a reach of more than a quarter of a million readers. Brand Eins Wissen is a sister publication of Brand Eins.

A survey carried out among "3,150 key decision-makers from media, advertising and industry" in 2007 during the run-up to the LeadAwards placed Brand Eins second only to "Der Spiegel" with regard to "in your opinion the currently most important and best-made German magazines".

 

You can find the entire article in PDF form here. (hier link auf PDF-Download.)

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FutureAssets® identifies, what your clients will move in 2050.
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