Das Karriere-Portal der TGISC Das Karriere-Portal der TGISC

Brand Eins brings the "Big Five" and the sentiment of an entire industry to its pages.

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The magazine voted the most important and best-made, after "Der Spiegel", by more than 3,000 key decision-makers posed questions to McKinsey, THOMSEN GROUP, Strategy&, Kerkhoff Group and Roland Berger. And went on to write: "The segment is reinventing itself: Brand Eins is a monthly German business magazine with a reach of more than a quarter of a million readers. Brand Eins Wissen is a sister publication of Brand Eins.

A survey carried out among "3,150 key decision-makers from media, advertising and industry" in 2007 during the run-up to the LeadAwards placed Brand Eins second only to "Der Spiegel" with regard to "in your opinion the currently most important and best-made German magazines".


You can find the entire article in PDF form here. (hier link auf PDF-Download.)

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